Amelia Showalter
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About Amelia
Updated February 2017
Amelia Showalter is the Co-Founder and CEO of Pantheon Analytics. In 2012 Amelia served as Director of Digital Analytics for President Obama’s re-election campaign, where she led a cutting-edge team that designed and implemented hundreds of online experiments. Previously she provided data analysis and microtargeting to dozens of campaigns as a strategist at Changing Targets Media and MSHC Partners.
After the Obama campaign, Amelia established a solo consulting practice, helping her clients adopt data-driven strategy and a culture of rigorous testing. An experienced speaker and trainer, Amelia has given workshops and speeches around the world, including a popular TED talk about A/B testing at TEDxAthens. Amelia graduated cum laude from Harvard University and holds a Masters in Public Policy degree from the Harvard Kennedy School of Government.
Speaking Appearances
Updated October 2015
Upcoming trainings and speaking appearances:
- Online Fundraising training: Zurich, Switzerland — 10/28/2015
- ECF Talk: “The Power of Testing”: Berlin, Germany — 11/03/2015
- Digital Analysis and A/B Testing training (€50 discount with this link): Berlin, Germany — 11/04/2015
A selection of past trainings and appearances:
- NASSCOM Big Data Conference: Hyderabad, India — 06/26/2015
- eCampaigning Tour II: Digital Mobilizing And Fundraising: Zurich, Switzerland — 03/12/2015
- Congrès des milieux documentaires du Québec: Montreal, Canada — 12/03/2014
- Digital Analytics Association Seattle Symposium: Seattle, WA — 10/16/2014
- KWS Social Innovation and Upcoming Technologies Week: Montreal, Canada — 10/03/2014
- Reeperbahn Festival: Hamburg, Germany — 09/18/2014
- e-Campaigning European Training Tour: Multiple Cities — 09/2014
- Netroots Nation 2014: Detroit, Michigan — 07/17/2014 – 07/20/2014
- Digital Analytics Hub: Berlin, Germany — 06/03/2014
- CampaignTech East: Washington, DC — 04/09/2014
- Marketing Research Association Mid-Atlantic Spring Symposium: Washington, DC — 04/04/2014
- Digital Strategies for Political Campaigns: Madrid, Spain — 03/27/2014
- SXSW Interactive: Austin, TX — 03/08/2014
- TEDxAthens: Athens, Greece — 11/30/2013
- SearchLove London: London, UK — 10/28/2013-10/29/2013
- TechCrunch Italy: Rome, Italy — 09/26/2013
- Foro Reed Latino: Miami, FL — 08/09/13 – 08/10/2013
- Netroots Nation: San Jose, CA — 06/20/2013 – 06/22/2013
- Insights & Strategies Conference: Orlando, FL — 06/12/2013
- Optimization Summit: Boston, MA — 05/21/2013
- NOI analytics & optimization training: Washington, DC — 05/02/2013 – 05/03/2013
- CampaignTech Conference 2013: Washington, DC — 04/18/2013
- eCampaigning Forum 2013: Oxford, UK — 03/12/2013 – 03/14/2013
- Google Political Innovation Summit: New York, NY — 01/25/2013
Press
Updated October 2015
Writing by Amelia Showalter:
Medium: “Madam President, Role Model In Chief”
Medium: “The Elephant in the Voting Booth”
Newsweek: “Quantifying the Oscars’ Woman Problem”
Politico: “A Short History of the Next Campaign”
Amelia Showalter in the news:
Campaigns & Elections: “The Influencers 50”
Elle: “Amelia Showalter: The Genius Behind President Obama’s ‘Hey There’ Emails”
Business 2 Community: “Better for Fundraising: Ugly Design or Beautiful Design?”
Tampa Bay Times: “Political campaigns are riling for dollars”
Pacific Standard: “Obama’s Not-So-Big Data”
Campaigns & Elections: “2013 Rising Stars”
Campaigns & Elections: “On the Hill: Amelia Showalter”
Business Insider: “THE DIGITAL 50: The 50 Hottest People In Online Politics”
VentureBeat: “Life after ‘Moneyball’: Obama campaign vet sees a shift in attitudes in D.C.”
TechPresident: “Obama Campaign’s Former Digital Analytics Director Wants To Moneyball Your Campaign”
HuffPost Live: “Writing Women & Minorities Back into 2012”
Huffington Post: “50 Women Who Made the 2012 Election”
Bloomberg Businessweek: “The Science Behind Those Obama Campaign E-Mails”
Bloomberg Businessweek: “Corporations Want Obama’s Winning Formula”
TechPresident: “The Obama Campaign’s Legacy: Listen, Experiment, and Analyze Everything”
Mother Jones: “Meet Obama’s Digital Gurus”
Contact
Updated October 2015
Email: amelia@ameliashowalter.com
Twitter: ameliashowalter
Amelia is based in Washington, DC.
Amelia Showalter 